Amazon Business advertising
As Senior Writer for D1, Amazon's internal agency, I was asked to help launch Amazon Business. This new offering that allowed businesses to shop on Amazon just like consumers. After some ideating, my art director partner and I presented two campaigns that speak the language of office managers. The first idea piggybacks off Amazon’s promise of having everything from A to Z. The second idea also leans into breadth of inventory, with the cherry on top of free 2-day shipping. The ads ran in several trad publications, and on Amazon.com. I concepted the campaigns and wrote all the copy.
