TAgline Manifesto
From the Canadian border to the edge of California, the Great Northwest defines Eddie Bauer. It’s where we were born and raised. It’s the perfect home for the adventurous spirit. And while we would like to spend every day hiking our islands or skiing our mountains, we know that true adventure can be found anywhere.
From the Canadian border to the edge of California, the Great Northwest defines Eddie Bauer. It’s where we were born and raised. It’s the perfect home for the adventurous spirit. And while we would like to spend every day hiking our islands or skiing our mountains, we know that true adventure can be found anywhere.
Maybe it’s catching chinook at Lake Chelan. Or heading to Orcas Island for a long weekend. Maybe it’s guiding friends through the backcountry. Or guiding them to your favorite microbrewery. Adventure is doing things you’ve never done before. Or discovering them all over again. It is where you have been and where you are going.
Because however you adventure, you can count on us to be there.
Tagline Strategies
Eddie Bauer. Live Your Adventure.
Sure, the routine—paying the bills, doing the dishes—is a fine part of living, but it is not the reason for life. Life is the real adventure. Make it so, every day.
Eddie Bauer. Live Your Adventure.
Sure, the routine—paying the bills, doing the dishes—is a fine part of living, but it is not the reason for life. Life is the real adventure. Make it so, every day.
Eddie Bauer. Adventure Everyday.
Simply put—carpe diem. We use adventure as a verb to create a call to action. What do you adventure? How do you adventure? Because adventure doesn’t have to be extreme. It can come from the everyday, the favorite, the familiar. It can be a matter of perspective. Tell the babysitter you will be late. Learn to order in Italian. Go snowboarding for your 40th birthday.
Simply put—carpe diem. We use adventure as a verb to create a call to action. What do you adventure? How do you adventure? Because adventure doesn’t have to be extreme. It can come from the everyday, the favorite, the familiar. It can be a matter of perspective. Tell the babysitter you will be late. Learn to order in Italian. Go snowboarding for your 40th birthday.
Eddie Bauer. Guided By Adventure.
As guides we are trusted, credible authorities when it comes to all things adventure. But we also listen—to our world, to our customers, to ourselves. Because the best guides lead and follow.
This spirit of adventure guides is our ethos. And it is a universal call to arms. Everything in your life—from your morning hike, to what you teach your kids—is guided by one principal. Adventure.
As guides we are trusted, credible authorities when it comes to all things adventure. But we also listen—to our world, to our customers, to ourselves. Because the best guides lead and follow.
This spirit of adventure guides is our ethos. And it is a universal call to arms. Everything in your life—from your morning hike, to what you teach your kids—is guided by one principal. Adventure.
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