"Alexa, let's get sustainable"

When it comes to sustainability videos, the same clichés are used repeatedly—sweeping shots of wind and solar farms. While talking head executives chat about how much they care about our planet. As Global Creative Director of Amazon Devices, I took a different approach. This video not only tells the Amazon sustainability story, but cuts through the greenwashing clutter in a charming and meaningful way. We created a teaser that debuted on Earth Day followed by a full-length spot that has amassed 22+MM views on YouTube, and has aired on Hulu, NBC’s Peacock, and Amazon Prime Video. I led all concepting, content strategy, scriptwriting, art direction, and production. Check out the :45.