My Approach
I approach the creative process like being in a band. Just a group of people in a room, debating every note, lyric, and solo. But at the end of the day, it doesn't matter who wrote what. Or who plays what. Because we're one band, making one song. Together.
Quick Bio
I’m JLo—a writer by background, creative leader by experience. For 15+ years, I’ve built brand stories that connect and campaigns that convert. B2B, B2C, scrappy startup, global giant—I’ve done it from every angle. Amazon, Alexa, Echo, Kindle, AT&T, Eddie Bauer. I’ve helped shape how they talk, what they say, and how it all shows up.
I use ideas, voice, art, copy, and strategy to make things that matter across the full customer journey. Product launches? Yep. Brand development? That too. Leading big teams? Absolutely.
I live in West Seattle with my wife, my 14-year-old son, and our chaotic little corgi. I’m into hangout comedies, indie rock, and fiction that leaves more unsaid than told.
Let’s make work people actually feel.