Amazon Freight. Your friend with a bigger truck.

In July 2022, I took a new internal role as ECD of Amazon Freight, a creative agency for transportation. My vision has as been focused on putting the human (the "C") in B2B. No talking heads. No beige boardrooms. This is the first spot in our brand campaign for Amazon Freight that focuses on these value props: Reliability, Wide Network, Visibility, and Flexibility. It has 34MM+ views across YouTube, Microsoft, and LinkedIn. The series highlights how we deliver for you. Because the only thing better than having a friend with a truck, is having a friend with a bigger truck. I led all concepting, creative strategy, scriptwriting, art direction, and production. Check out the :30.