Kindle hot tub party

The ask from the client was to make a film to announcing the all-new Kindle Paperwhite. Target Millennials. And make it engaging. As Global Creative Director of Amazon Devices, I pushed my team to tell stories that balance features and benefits. Not talking heads or explainers. So, we came up with 44 mini-concepts in 7 days. Presented a baker’s dozen to the VP of Product Marketing. And produced these 3 spots. I led all concepting, scriptwriting, art direction, and production.